In this edition of Brandalicious, we’re going back to the remote and oh-so-beautiful Okanagan Valley in British Columbia, Canada. There we find Therapy Vineyards, a truly unique wine brand that’s been finding a place in many-a-person’s brain’s pleasure center with the taste of its wines.
The Rorschach logos, created by Vancouver-based Brandever Strategy Inc., and catchy wine names like Freudian Sip and Pink Freud create an immediate and strong identity that make you want to see what’s behind the label. But don’t take just our word for it.
The San Francisco Museum of Modern Art liked it so much that the Therapy Vineyards label designs are being featured as part of their current exhibition, How Wine Became Modern: Design + Wine 1976 to Now. It runs until Sunday, April 17th, 2011.
But to be truly “brandalicious”, it’s equally important what’s in the bottle, and winemaker Steve Latchford surely has concocted some much needed therapy for your taste buds in his elixirs. When our Wineshout team visited the winery, we found their Merlot, with elements of chocolate and rich coffee, to be the standout. The Merlot is now sold out, so looks like everyone else liked it too. But not to stop there, Therapy’s wines have garnered numerous awards and many of them are sold out within months of release.
So if you’re in for some adventure or a road trip, head on up to Penticton in the Okanagan Valley and get some therapy for your wine cravings. But hey, you can also find them on Twitter.